Jon-as? queries an incredulous Leslie. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. The 60-second spot features. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. Flamin' Hot's Super Bowl commercial will feature Charlie Puth and Megan Thee Stallion. Around the table they exchange the usual pleasantries and some witty banter. Football! answers granny. But while the scenery is familiarthe gritty turnpike, the belching smokestacks, Satriales Pork Storethis ride is different. IE 11 is not supported. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." ), the execution of this ad just doesnt work. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. Grace Kay. The Super Bowl stands as the most-watched television event of the year. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Activate your account. Booking.com says its definitely not lit. More from Ad Age: Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, (or 1 star, depending on whom you ask) Watch the Doritos and Cheetos ad from Super Bowl LVI. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Use it. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. Nick Jonas crashes the party. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. When it comes to Super Bowl ads, Uber Eats delivers. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. Oh hey, Jones! cries Rashida. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). Wrinkles the Pug and Friends. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). Maybe its the music, which is largely unrecognizable as the national anthem. Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. Zeus resentfully obliges.). Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. 1. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. The intimation is that if Seth is OK with it, why should we be afraid? This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). Touchdown achieved as mom and dad enter the room to see their house destroyed. Have questions about this ad or our catalog? On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. With a typical audience of about 100 million U.S . For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. Thank you, rich-and-famous people, for your service. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. The engines rev and the pair peels out. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. The minute-long spot includes a. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. As each animal gets their groove on, Frito Lay urges viewers to "Unleash Your Flamin' Hot.". More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. The science of sure.. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. Wilson Wong is a culture and trends reporter for NBC News Digital. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. The series is expected to premiere on Sept. 2. If youre a Scrubs fan, maybe thats enough? Either its in-your-face artiness/edginess works for you, or it doesnt. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Hologic. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. Theres insistent banging on the apartment door. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. The sloth unlikes the trailer and reaches out to knock her name off the. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . But you can make a difference, she addsby switching to T-Mobile, of course. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. We just wish this ad was. 1 min read. Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . But, hey, its still boring. Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. And do it in eight days. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. J.R.R. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. EV-il in GMs Super Bowl commercial, We love Kevin Hart. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. Scroll down to see which ones made the cut! Or sooner, if you can find the remote fast enough. Budweiser should sign him for its next Clydesdale commercial. EV-il in GMs Super Bowl commercial, Sams Club will air its first Super Bowl ad starring Kevin Hart, See Vrooms new Super Bowl commercial about buying cars from consumers, Doja Cat escapes from clown town in Taco Bells Super Bowl commercial, Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails, Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands, Eugene Levy looks badass in Nissans Super Bowl ad, QuickBooks to air first Super Bowl spot for its own brand, Amazons Super Bowl commercial imagines if Alexa were psychic, Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance, Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World), Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like), See Idris Elba star in Booking.coms Super Bowl teasers, Reeboks Terry Tate, Office Linebacker., Watch Hellmanns new linebacker sack food wasters in Super Bowl commercial, Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad, See how Budweiser is bringing Clydesdales back to the Super Bowl, FTX is giving away free bitcoin as part of its Super Bowl commercial, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Voice Over, Charlie Puth . In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. Groovy baby. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. Tubular Labs provided data on the top . The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. Watch every star-studded 2022 Super Bowl commercial. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses.
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